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Harrah’s to Deliver $1 Million to Casino Customer’s Door Specially-designed Coca-Cola can distributed at Harrah’s Tunica will be worth $25,000 and an entry into a $1 million drawing Tunica Resorts, MS – You can win, but you can’t hide. This summer, the winning may find you! Harrah’s Entertainment, Inc. (NYSE: HET) and The Coca-Cola Company (NYSE: KO) have joined forces to develop “Winning Will Find You,” a promotion that will award $25,000* to a lucky prizewinner. A complement to Coca-Cola’s “Unexpected Summer” promotion, “Winning Will Find You” incorporates an enhanced prize pool developed exclusively for Harrah’s customers. The promotion launches on May 31, 2004 and runs through July 31, 2004 at Harrah’s Tunica. Coca-Cola will produce 21 specially-designed soft drink cans for Harrah’s that are equipped with GPS tracking chips and insert them into 12-pack containers of Coca-Cola classic. One of the GPS cans will be among the 12-packs being delivered to Harrah’s Tunica. Coca-Cola 12-packs will be awarded to customers at Harrah’s Tunica via Win Finders. Guests can receive Win Finders one of two ways – 1) new Total Rewards members will receive a Win Finder when they sign up for a card and 2) all guests can win a Win Finder during random drawings every 10 minutes, Noon – 10pm, 7 days a week during dates above. The recipient of Harrah’s Tunica’s can will win $25,000. Once the winner of Harrah’s Tunica’s can and the other Harrah’s $25,000 winners are identified, their names will be included in a separate, random drawing to determine the winner of the guaranteed $1 million prize. Harrah’s will surprise the $1 million dollar-prizewinner on Tuesday, August 31, 2004 by delivering the prize to his or her location…the winning will find them! “Harrah’s is the only casino company in the world with the distribution and marketing acumen to execute a promotion of this magnitude,” said Ginny Shanks, Harrah’s senior vice president of acquisition marketing. “By leveraging our relationship with The Coca-Cola Company, we have created a unique promotion that will reward our existing players and help introduce our casinos to new customers who enjoy Coca-Cola’s many popular brands.” “Coca-Cola is pleased to make its innovative GPS can technology available to Harrah’s for this extraordinary promotion,” said Steven Schiller, Group Director, Coca-Cola Brand Business Unit, Coca-Cola North America. “Harrah’s is known for creating excitement on the casino floor. Coca-Cola is hoping to create some additional ‘unexpected moments’ their customers will remember forever.” Harrah’s “Winning Will Find You" promotion is a special extension of Coca-Cola's nationwide "Unexpected Summer" promotion**, which will be in market now thru July 12, 2004. Through the “Unexpected Summer” promotion, people can win an all-new 2005 Chevy Equinox if they receive an “Unexpected Summer” GPS can in their 12-pack. A total of 100 GPS cans will be available across the United States in participating outlets as part of this nationwide effort. No play is required to participate in “Winning Will Find You.” Eligibility verification is required before “Winning Will Find You” prizes are awarded and entry into the $1 million drawing is made. Founded 66 years ago, Harrah's Entertainment, Inc. owns or manages through various subsidiaries 25 casinos in the United States, primarily under the Harrah's brand name. Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, visit www.harrahs.com. Promotion start and end dates vary at other Harrah’s owned, operated and managed casinos. *The $1 million prize will be paid out in periodic annuity payments. Rules/details available at the Total Rewards Center. **“Unexpected Summer” is a Coca-Cola promotion and is separate from Harrah’s “Winning Will Find You” promotion. |
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