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Caesar's Entertainment Connection Card

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Connection Card rewards earned in Tunica now honored in Las Vegas, Atlantic City and other major gaming markets

Tunica Resorts, MS - Park Place Connection Card rewards earned by customers at Grand Tunica, Bally’s Tunica and Sheraton Tunica now can be redeemed for dream vacations and leisure getaways at Park Place casino resorts in Las Vegas, Atlantic City and other major gaming markets across the country.

Park Place properties now accepting rewards earned in Tunica include Caesars Palace, Paris Las Vegas, Bally’s, the Flamingo and the Las Vegas Hilton in Las Vegas, Bally’s Atlantic City, Caesars Atlantic City and the Atlantic City Hilton, as well as Caesars Indiana, in Southern Indiana near Louisville, Kentucky; the Reno Hilton, in Northern Nevada; and Flamingo Laughlin, on the Colorado River..

Park Place customers are rewarded with comp dollars based not only on slot machine and table game play, but also on their hotel cash folio - the amount guests pay in cash or by credit card for their hotel rooms, spa services, dining and other amenities. (Some exclusions may apply and vary by property.) Rewarding guests for both their hotel and casino patronage is a benefit unmatched by Park Place competitors.

“Park Place has more resorts in popular destinations than any other U.S. gaming company,” said Steve Rosen, Park Place’s senior vice president of marketing. “With multi-market comps, we aren’t just adding benefits, we’re multiplying them by a factor of 7 or more, based on the number of hotels, shows, restaurants, spas, golf courses and retail attractions where members can spend their comp dollars. Just as frequent flyer members benefit from the alliances with airline companies that offer increased travel choices, our guests will find they get more when they stay and play with us.”

In coming weeks through the end of 2003, the program will expand to include Caesars Tahoe, near popular skiing destinations in Northern Nevada, and Bally’s Casino New Orleans, in Louisiana.

Players earn comp dollars when they use their Connection Cards while playing slot machines, table games, or when registering as a hotel guest. Comp dollars earned during a hotel stay will be added to members’ comp banks after they check out.

Members can easily verify their balances by inserting their Connection Cards into any slot machine or by inquiring at the Connection Card Center located in each resort. Guests have the added benefit of being able to redeem comps themselves, as well as check their balances, with self-service redemption kiosks located throughout the casinos. Casino associates are pleased to assist guests with the popular self-comp kiosks.

Connection Centers also serve as the casino promotion centers at each property, replacing the former Grand Advantage or Grand One booths, Sheraton Players Club and Bally’s Gold Star Club. Some program rules may vary; see complete information at any Connection Center.

Participation in the Connection Card program is free and available to those aged 21 or older with proper photo identification. Guests may sign up in person or register online at www.parkplace.com.

About Park Place

Park Place Entertainment Corporation (NYSE: PPE) owns, manages or has an interest in 29 gaming properties operating under the Caesars, Bally’s, Flamingo, Grand Casinos, Hilton and Paris brand names with a total of approximately two million square feet of gaming space, 29,000 hotel rooms and 54,000 employees worldwide. The company will change its name to Caesars Entertainment, Inc., in January 2004, when it will begin trading under the new ticker symbol (NYSE: CZR).

NOTE: This press release contains “forward-looking statements” within the meaning of the federal securities law, which are intended to qualify for the safe harbor from liability provided there under. All statements which are not historical statements of fact are “forward-looking statements” for purposes of these provisions and are subject to numerous risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements include all financial projections, including projections of revenue, market share, earnings, EBITDA, free cash flow, statements of management’s plans, objectives or expectations of future economic performance, statements regarding new developments or opportunities, statements of belief, and/or statements regarding anticipated construction, development, or acquisition. Additional information concerning potential risk factors that could affect the company’s future performance are described from time to time in the company’s reports filed with the Securities and Exchange Commission, inc*luding the company’s Annual Report on Form 10-K for the year ended December 31, 2002 and Report 10-Q for the quarters ended March 31, 2003 June 30, 2003 and Sept. 30, 2003. The reports may be viewed free of charge at the following website: www.sec.gov. The company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.


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